This project started with my own struggles with coming up with a topic for a personal project. In doing so I consulted Peter Schmidt and Bryan Eno’s oblique strategy cards. The card I chose read ‘What are you really thinking about just now? Incorporate’. It lead me to look into how artists of different disciplines deal with unblocking their own creativity. How narrowing down your options can lead you down different roads. I researched the ancient Chinese divination text ‘The I Ching’ as well as the Dadaist cut-up technique popularized by William S. Burroughs. I then interviewed creatives of different disciplines to find out how they generate ideas and if there is a common thread throughout which I could apply to my own practise.

Triptych.

As the topic deals with different approaches to generating ideas I gave myself strict boundaries that I would restrict myself to blue, red, black and white and also all of the graphic elements in the video and publication would be taken from the typeface zoomed in tight on. The expressive typography comes from the alternative characters in the font, Euclid Flex.

The publication was created using InDesign and the video was created using Premier Pro and After Effects. The triptych was created in photoshop and illustrator. I created them using the artboards in illustrator. The photos were taken by me and made into duo tone images in photoshop.